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‘Okay-Pop Radar’ not too long ago held ‘Okay-POP LOVERS CLUB’, an offline networking occasion for Okay-Pop business employees. Via this, the outcomes of the survey containing the voices of about 1,000 Okay-pop followers (900 Korean followers + 180 international followers) have been launched.
I had questions like. “Are you at present multi-stan (the state of liking greater than two teams on the identical time)?”, “How did you develop into a fan?”, “What would you like from the company?”, “What’s it? Do you suppose the company will do properly?”, “What’s the company not good at?”, “What would you like your favourite artist to pursue, reputation or idea?”…
When you ask first “Are you Multistan now?” 60% of Korean followers “I solely like one group” 75% of world followers responded. “I like greater than two teams”. This can be a end result that reveals the latest scenario of world followers with robust multi-stances and home followers preferring just one group.
when requested “What motivated you to develop into a fan?”, 64% of Korean followers selected ‘stage video’ and 76% of world followers selected ‘tune’. What stands out is the significance of ‘self-produced content material’. 38% of home followers and 50% of world followers mentioned they grew to become followers by means of self-produced content material.
As well as, the distinction in views between home and international followers relating to ‘Okay-pop followers’ wants for an company’ was clearly revealed. On account of analyzing and itemizing key key phrases amongst greater than 1,000 responses, the distinction in notion between home and international followers was revealed.
Moreover, to the query “What does your favourite artist need to pursue? Recognition and idea?”, with shocking outcomes. In keeping with a Okay-pop radar official, Okay-pop business officers who gathered on the website for this investigation had no selection however to alternate opinions in regards to the outcomes.
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