BTS fandom ARMY is up in arms over the group’s firm HYBE’s live performance ticket insurance policies and indiscriminate monetization of content material for followers.
On Might third, BTS followers ARMYs posted messages opposing the “dynamic pricing system” and “Weverse service enhancements” launched by HYBE, BTS’s administration firm, at a convention name the day prior to this.
ARMYs have been mass trending hashtags resembling #Oppose_the_inflated_HYBE_ticket_prices in Korean and #NoDynamicPricing in English.
HYBE’s “dynamic pricing system” refers to a system through which ticket costs fluctuate. The corporate stated on the convention that it had utilized dynamic pricing to current concert events by artists resembling BTS Suga and TXT, and that it plans to use it to all of its artists sooner or later.
The dynamic pricing system, launched by live performance ticket organizer Ticketmaster, is a system through which ticket costs rise when demand rises, very similar to airline tickets or resort stays. As ticket costs proceed to alter throughout ticketing, the ultimate cost value can’t be decided.
The dynamic pricing system sparked controversy at Taylor Swift’s live performance in November of final yr, resulting in a listening to. It has additionally been utilized to concert events by Harry Types, Coldplay, BLACKPINK, and others.
The system was launched to forestall “ticket scalpers” who purchase tickets and resell them for revenue. Furthermore, Ticketmaster argues that it permits artists to obtain extra income.
There have been quite a few complaints from ARMYs who bought costly tickets for Suga’s solo live performance in america just lately. Some ARMYs referred to as the ticketing day “a day of chaos.”
One ARMY thought that that they had bought costly live performance tickets attributable to Ticketmaster’s monopoly, however was shocked to be taught that it was a coverage accepted by HYBE.
“I spent 2.5 million received on my ticket. I purchased them immediately from the web site, not from scalpers. I criticized Ticketmaster, however now I see the true nature of HYBE,” the ARMY wrote.
One blogger stated, “I paid $22 for a paid membership and received the precise to purchase tickets via a lottery, however on the day of the ticketing, the ticket, which was $400, skyrocketed to $1,800 each time I clicked, so I finally gave up. Ultimately, solely folks with more cash will be capable of attend concert events.“
One ARMY acknowledged on their channel, “We now have the precise to purchase tickets for HYBE-affiliated artists’ concert events at common costs. We oppose the artificially inflated ticket costs intentionally pushed by the corporate.“
As well as, ARMYs raised points concerning the Weverse service enhancements introduced by HYBE through the convention. The corporate introduced the monetization of fan neighborhood Weverse, together with reside subtitles, Weverse DM, advert elimination, fan letters, artist handwriting posts, and pre-access to reside broadcasts. In addition they acknowledged that they plan to introduce a digital foreign money referred to as “jelly” on Weverse.
ARMYs argue that it’s unreasonable to cost costly costs for communication with followers who’ve contributed to BTS’s development as a world group.
An ARMY stated, “It’s unfair for international followers with listening to impairments to have to know the message conveyed by the artist via ‘paid’ subtitles. Additionally, it’s unimaginable to cost sufficient jelly to make use of the DM service supplied by Weverse’s charging system. This leads to pointless charging of jelly. Is it applicable to implement a coverage to enhance the inconvenience felt by followers utilizing Weverse?“
One other ARMY wrote on Twitter, “After we watered, fertilized, drove away pests, constructed a fence and created a flower backyard, the one who solely sprinkled the seeds is now charging an entrance payment to our personal flower backyard.” They continued, “If it wasn’t for the followers who translated the lyrics and interviews with none situations, they wouldn’t have been capable of dream as massive as they’re now.“
One other ARMY voiced their disappointment, saying, “Subtitles are the one means for hearing-impaired people to speak with BTS. The artist stated they’d break down obstacles and even used signal language of their MV, however the firm didn’t even care.”
One other ARMY expressed frustration and stated, “We now have lastly change into complacent and misplaced our rights. BTS needs to be cherished for his or her music, not their merchandise.”
ARMYs have been holding again from elevating issues about points associated to HYBE, fearing that it might have an effect on BTS members. Nonetheless, this time, they’re decided to not stay silent.
Particularly, they imagine that what HYBE is doing is completely different from what Chairman Bang Si Hyuk expressed in his earlier interviews, the place he stated, “The driving pressure that allowed BTS to return this far is ARMY. We can’t take a single step with out ARMY.“