Okay-pop is now witnessing a dynamic change, displaying off the highly effective attraction of a woman group via a million-seller album.
Espa turned the primary woman group to surpass 1 million copies in Preliminary Chodong gross sales. Final 12 months, SM woman group surpassed 1.12 million copies (based mostly on Hanteo Chart) with their second mini-album ‘Women’, turning into the primary woman group to change into a first-time first-aid million vendor.
After the start of the Preliminary Chodong Million Vendor document set by Espa, the Okay-pop woman group market started to develop quickly. BLACKPINK’s 2nd common album ‘BORN PINK’, launched in the identical 12 months, offered 1.54 million copies and entered the million-seller woman group with out problem. Since then, IVE’s ‘I’VE IVE’ and Le Seraphim’s ‘UNFORGIVEN’ have exceeded 1.1 million and 1.25 million copies in Preliminary Chodong gross sales, respectively. In the meantime, Espa recorded a ‘Double Million Vendor’ with the album ‘My World’.
Specifically, Okay-pop woman teams are reaching 1 million gross sales on the primary day. Final 12 months, BLACKPINK’s ‘BORN PINK’ turned the primary Korean woman group to change into a million-seller on the day of its launch. On Could 2nd, Le Seraphim’s ‘Unforgiven’ and Espa’s ‘My World’ additionally turned million sellers on the primary day of their launch. The successive record-breaking is obvious proof that the standing of woman teams in Okay-pop has risen.
Beforehand, solely boy teams might document million sellers. Nonetheless, it’s turning into more and more clear that woman teams are recording million sellers themselves. A number of drives contribute to this modification. Globalization is a crucial driving pressure that expands the scope of fandom and will increase buying energy. The gender ratio additionally works into the equation. Up to now, idol teams primarily appealed to the alternative intercourse. In different phrases, boy teams have extra feminine followers than male followers, and woman teams have the alternative. Evaluating female and male followers, the latter group was discovered to be extra invested in buying albums. Nonetheless, current woman teams are diversifying their ideas and accepting each female and male followers. Because the variety of feminine followers will increase, the buying energy of woman teams additionally will increase.
Now that Okay-pop woman teams are breaking million-seller data in each Preliminary Chodong and Preliminary Chodong gross sales, Okay-pop is witnessing a dynamic change. As distinguished teams are getting ready for a comeback, the music trade is listening to the long run woman group strikes.
Supply: Hankook Ilbo