Amazon Announced Layoffs in Alexa Voice Assistant Unit to Focus on Gen AI

Amazon Announced Layoffs in Alexa Voice Assistant Unit to Focus on Gen AI on Friday introduced it’s trimming jobs at its Alexa voice assistant unit, citing shifting enterprise priorities and a higher concentrate on generative synthetic intelligence.

The cuts have an effect on a number of hundred staff engaged on Alexa, in line with the e-mail. A spokeswoman declined to elaborate on precisely what number of had been affected.

“We’re shifting a few of our efforts to higher align with our enterprise priorities, and what we all know issues most to prospects — which incorporates maximising our assets and efforts targeted on generative AI,” Daniel Rausch, vice chairman of Alexa and Fireplace TV, mentioned within the e mail. “These shifts are main us to discontinue some initiatives.”

Amazon has been pulling again in quite a lot of divisions this month, together with in its music and gaming divisions and a few human assets roles. 

Whereas many of the jobs affected had been within the gadgets division, a couple of had been engaged on Alexa-related merchandise in a special unit, a spokeswoman mentioned. Many firms are shifting assets to generative AI, which might create software program code and prolonged textual content responses from quick prompts.

Alexa is a voice assistant that can be utilized to set timers, ask search queries, play music, or as a house automation hub.

Reuters reported in September that morale within the gadgets division had suffered over issues about what some considered as a weak product pipeline. Particularly, folks conversant in the matter pointed to the Alexa voice assistant, now almost a decade outdated, as having did not maintain tempo within the age of generative synthetic intelligence. 

Amazon mentioned on the time that “to recommend that a couple of anecdotes paint an image of actuality for a company as massive and numerous as Units and Providers is inaccurate,” and that it stood by its merchandise.

Amazon has mentioned its gadgets and companies enterprise isn’t worthwhile, with out offering figures.

Solely final month the system unit bought a brand new chief, Panos Panay, who joined the corporate from Microsoft, changing David Limp, a 13-year veteran who’s leaving later this yr to move Amazon founder Jeff Bezos’ Blue Origin rocket firm. Panay had overseen growth of the Floor pill.

Amazon has struggled to generate any income from Alexa, which many individuals use by way of Echo audio system or video screens. Most efforts to earn a living from it have centered on easing buying from

The Seattle-based on-line retailer’s voice assistant merchandise compete with choices from Alphabet and Apple.

Amazon has reduce greater than 27,000 jobs throughout the corporate over the previous yr, a part of a wave of US tech layoffs after the business employed closely folks through the pandemic. 

The most recent cuts come whilst Amazon reported third-quarter web revenue that far exceeded analyst estimates and forecast income within the yr’s last quarter roughly in step with expectations. The fourth quarter is Amazon’s most vital, because it contains vacation buying.

Within the e mail, Rausch mentioned he remained optimistic about Alexa. 

“Incorporating a brand new massive language mannequin right into a voice-forward, private AI, has been and continues to be an infinite scientific and engineering problem,” he wrote, utilizing one other time period for generative AI.

© Thomson Reuters 2023

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