A current analysis states that sluggish efficiency within the quarter prompted India’s smartphone market to stay flat yr over yr in Q3 2023 with shipments of 44 million items. Its forecast for the market in 2023 means that shipments will stay regular or decline barely. The analysis provides that the primary two months of the third quarter, July and August, noticed single-digit progress because the channels started early seasonal stocking. Nonetheless, September noticed the bottom shipments since 2019 as a result of dwindling demand and excessive costs.
A report by Worldwide Information Company (IDC) says that the Indian smartphone market maintained a flat 44 million items of shipments in Q3, leading to a flat progress on a year-on-year foundation. The ASP (common promoting value) elevated by 12 p.c YoY and 5 p.c QoQ (quarter-over-quarter) and peaked at $253 (roughly Rs. 21,000).
The report famous that distributors throughout all channels, on-line and offline, prioritised price range 5G smartphones over others. 5G smartphone shipments accounted for 25 million items, setting a file 58 p.c share. Since most 5G fashions had been launched within the mass price range bracket ($100 < $200 (roughly Rs. 8,300 < Rs. 16,700)), the section’s 5G share has elevated from 34 p.c to 52 p.c. The highest three 5G fashions shipped within the third quarter of the yr had been Apple’s iPhone 13, Xiaomi’s Redmi 12, and Samsung’s Galaxy A14.
Samsung overtook Vivo as the preferred model, regardless of a YoY fall in shipments. Among the many high 5 manufacturers, Samsung had the very best ASP at $381 (roughly Rs. 31,700), growing 43 p.c yr over yr. The report additionally famous that with the assistance of the not too long ago launched Realme C53 and Realme 11x, the Chinese language model rose to the second place. Except iQoo, Vivo had the quickest progress among the many high 5 manufacturers, because of its moderately priced Vivo Y and Vivo T collection telephones. Poco and OnePlus each noticed YoY progress of fifty p.c or extra, with the OnePlus Nord CE3 Lite accounting for 35 p.c of shipments.
In only one quarter, shipments of foldable telephones reached a file 500,000 items, with Samsung holding a 66 p.c market share. The common promoting value of foldable telephones dropped from $1,319 (roughly Rs. 1,09,800) to $1,198 (roughly Rs. 99,800) from a yr in the past owing to new releases by Motorola at cheaper value factors.
Shipments by way of offline channels grew by double digits in Q3 2023 and remained greater than on-line channels. In response to the report, plenty of eTailer occasions (like Amazon Nice India Pageant and Flipkart’s Massive Billion Days) with unique on-line offers and particular platform pricing helped increase demand on-line.