Instagram Testing ‘Flipside’ Feature to Let Users Add an Alternative Account to Existing Profile

Instagram Testing ‘Flipside’ Feature to Let Users Add an Alternative Account to Existing Profile

Instagram’s Shut Associates characteristic that permits you to restrict your posts, Reels, Tales, and Notes to only shut associates was expanded to extra customers in November final yr. Now, the Meta-owned photograph and video-sharing platform is bringing a brand new characteristic known as “Flipside” to make the app really feel extra non-public. Instagram Head Adam Mosseri says the characteristic is at the moment in testing. The characteristic would enable customers to create a secondary photograph grid that solely designated associates will be capable of see. It’ll present in its place account to your present profile and can will let you publish extra private footage and movies with a choose group of followers and associates.

In a Thread publish on Monday (January 29), Instagram Head Adam Mosseri confirmed that the corporate is testing a characteristic known as Flipside. “We’re not even certain we’ll launch it on Instagram,” Mosseri wrote in response to a person on Threads publish. “On one hand it feels good to create a transparent house that feels extra non-public. On the opposite, it is yet one more option to attain a smaller viewers on prime of secondary accounts and Shut Associates. We’ll see how individuals reply within the check, and iterate ahead”, he added.

In the meantime, famous social media marketing consultant on Threads posted a video exhibiting off the Flipside software that will enable customers to create a non-public aspect to their Instagram pages the place they may publish extra private footage and movies for a subset of their associates. The characteristic is alleged to be rolling out to pick individuals for testing in keeping with him. He states that the idea behind Flipside “basically productise “finstas’” — a preferred slang time period for alternate private Instagram accounts the place individuals publish their real-life pictures — for the Instagram viewers.

The Flipside was first spotted in development in December final yr by famous developer Alessandro Paluzzi (@alex193a) with a sequence of mockups shared on X. As per the photographs, Flipside refers to “a brand new house only for you and your pals” the place “solely the individuals you select can see this aspect of your profile and what you share right here.” Followers can entry the Flipside account of a person by tapping on a button or swiping down on their principal profile.

Like the principle account, customers would be capable of arrange totally different profile footage and bios for his or her Flipside for a choose variety of viewers. The neighborhood tips from Instagram would apply to the brand new house as nicely.


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