Artist Lauv Is Slammed For His “Lazy” Method Of “Capitalizing” On The Korean Music Market | KWriter

Using AI has change into a scarily large a part of Ok-Pop. Whether or not it’s a fully AI group or netizens utilizing it to think about their favourite idols singing sure songs, it has change into a pattern on-line.

DEAN AI cowl of NewJeans “New Denims” goes viral in Korea. pic.twitter.com/dnBfocmJhP

— Kpop Charts (@kchartsmaster) July 10, 2023

Just lately, artist Lauv made use of AI when he launched a video saying he labored with Kevin Woo to create a Korean model of his music “Love U Like That.”

 

But, whereas many praised Lauv, the artist has come beneath fireplace from worldwide followers, particularly after posting a tweet speaking about how he had labored with Kevin Woo after which sharing the method of how the music occurred. He defined that Kevin translated the music into Korean, sang it, after which AI was used to show it into Lauv’s voice.

So loopy and honored that we used AI to create the Korean model of Love U Like That – alongside the wonderful assist & expertise of @kevinwoo91 in translating and singing…mainly Kevin translated and sang in Korean after which @djswivel and Hooky AI took my uncooked vocals to create an AI… pic.twitter.com/7Zz7P4Tqly

— lauv (@lauvsongs) November 8, 2023

Whereas the tweet appeared excited concerning the undertaking, reactions from followers couldn’t be extra completely different.

This left a bitter style since I noticed this earlier at the moment, so I wished to precise how I felt. https://t.co/Cmd1aa1z4U pic.twitter.com/er3PlieX6D

— 파룬 (@balloon_wanted) November 9, 2023

Many additionally shared the double requirements for Ok-Pop and Asian artists. Whereas many spend years attempting to be taught English and the pronunciation in order that they aren’t criticized, Lauv did it with out even studying any and plenty of described it as a “Fast money seize.”

the double commonplace of kpop and asian idols/artists to be taught english so their pronounciations would not be ridiculed by most people and lauv utilizing fuckass ai as a substitute or studying at the very least announcing the korean lyrics for a fast money seize https://t.co/2mbVA7FOj3

— 🦉🌻☔️🌧 (@prodtaeks) November 9, 2023

woke as much as this garbage. kpop idols need to be taught an entire ‘nother language simply to make their music for the west. years upon years of studying grammar and talking, and but some american white man decides he’s simply gonna do AI to faucet into that market. couldve simply sang it, mate. https://t.co/BbDrzNsvwM

— To. emily (@snsdoncrack) November 9, 2023

Others identified that in actuality, whereas AI is nice, this took it too far. They thought that he took credit score for a undertaking that was mainly finished by Kevin Woo, with the translations and singing the phrases, all for it to be modified to his voice by know-how.

I like productive AI & use it day by day however this? This isn’t it. Kevin translated. Kevin sang the phrases. An AI modified Kevin’s voice to Lauv. Lauv will get the credit score for releasing a Korean pop music. The truth that nobody tried to see the optics of that’s wild. https://t.co/0Vm4MHIsd3

— Rafranz ⁷ (@rafranzdavis) November 9, 2023

So what I simply watched was: a white man had a Korean particular person do all the labor to launch a product made to capitalize off of Korean individuals whereas he did *checks notes* nothing?🧐 https://t.co/Rk9pwY7Pec

— – (@jendeukmyeon) November 9, 2023

Particularly, individuals identified that it wasn’t that tough to be taught a language to launch a music in it.

They used the instance of cherished artist Peder Elias. Not solely is the artist besties with idols and has labored with them, however he went out of his solution to be taught to sing in Korean for followers. Whereas he may not be fluent within the language, he took time to discover ways to sing for followers to showcase his love for Korean tradition.

If Peder Elias might do it, what was stopping you?

Laziness, greed, and colonialism, that’s what.

Everybody take heed to Peder Elias as a substitute, at the very least HE respects the language sufficient to make a REAL effort. https://t.co/KjtlF44x5u pic.twitter.com/ZkL2FbyTzN

— Kathrina || Seventeenth Heaven || #TEAMSVT (@vindicatedtruth) November 9, 2023

Some even shared that lady group Little Combine additionally launched a music in Korean, genuinely studying it and recording it within the language for his or her followers.

If little combine can take the time to do it properly and with out ai so can your lazy ass as properly pic.twitter.com/CHU0lPlupm https://t.co/KCkTefe3IV

— 𝐭𝐲𝐥𝐞𝐫 ♡ (@narutovelvets) November 9, 2023

Even inside Ok-Pop itself, idols be taught to sing in numerous languages to attach with international followers, none of which use AI.

Anyway… try GOT7’s Lullaby, out there in FOUR LANGUAGES: Korean, Chinese language, Spanish, and English (bonus: instrumental!) All 7 members sang and recorded these with out the usage of ai 🫶🫶🫶 https://t.co/SGAwhlO6eB pic.twitter.com/ufAvv4EcRb

— jha✨ || (@ludic_jha) November 9, 2023

that is simply..sort of unhappy actually? When EXO’s been studying and singing in Japanese, realized to sing in Chinese language, Junmyeon’s studying English simply to speak to us and vice versa, that’s a real connection. That’s bridging a spot. Punching some lyrics into ai and calling it+ https://t.co/1kqCYvs1Ep

— JU✨Polaris✨ (@xaqonyx) November 9, 2023

Whereas AI is nice for a lot of issues, followers suppose Lauv is capitalizing on the Korean market with out respecting it. Idols spend years studying languages to greet followers, and so they suppose Lauv’s makes an attempt fall flat as there is no such thing as a effort.

You may learn extra concerning the undertaking beneath.

Lauv Sings In Korean With Flawless Pronunciation — Turns Out It Was Truly A Ok-Pop Singer