Artist Lauv Is Slammed For His “Lazy” Method Of “Capitalizing” On The Korean Music Market | KWriter

Artist Lauv Is Slammed For His “Lazy” Method Of “Capitalizing” On The Korean Music Market | KWriter

Using AI has change into a scarily large a part of Ok-Pop. Whether or not it’s a fully AI group or netizens utilizing it to think about their favourite idols singing sure songs, it has change into a pattern on-line.

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Just lately, artist Lauv made use of AI when he launched a video saying he labored with Kevin Woo to create a Korean model of his music “Love U Like That.”


But, whereas many praised Lauv, the artist has come beneath fireplace from worldwide followers, particularly after posting a tweet speaking about how he had labored with Kevin Woo after which sharing the method of how the music occurred. He defined that Kevin translated the music into Korean, sang it, after which AI was used to show it into Lauv’s voice.

Whereas the tweet appeared excited concerning the undertaking, reactions from followers couldn’t be extra completely different.

Many additionally shared the double requirements for Ok-Pop and Asian artists. Whereas many spend years attempting to be taught English and the pronunciation in order that they aren’t criticized, Lauv did it with out even studying any and plenty of described it as a “Fast money seize.”

Others identified that in actuality, whereas AI is nice, this took it too far. They thought that he took credit score for a undertaking that was mainly finished by Kevin Woo, with the translations and singing the phrases, all for it to be modified to his voice by know-how.

Particularly, individuals identified that it wasn’t that tough to be taught a language to launch a music in it.

They used the instance of cherished artist Peder Elias. Not solely is the artist besties with idols and has labored with them, however he went out of his solution to be taught to sing in Korean for followers. Whereas he may not be fluent within the language, he took time to discover ways to sing for followers to showcase his love for Korean tradition.

Some even shared that lady group Little Combine additionally launched a music in Korean, genuinely studying it and recording it within the language for his or her followers.

Even inside Ok-Pop itself, idols be taught to sing in numerous languages to attach with international followers, none of which use AI.

Whereas AI is nice for a lot of issues, followers suppose Lauv is capitalizing on the Korean market with out respecting it. Idols spend years studying languages to greet followers, and so they suppose Lauv’s makes an attempt fall flat as there is no such thing as a effort.

You may learn extra concerning the undertaking beneath.

Lauv Sings In Korean With Flawless Pronunciation — Turns Out It Was Truly A Ok-Pop Singer

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