They even trademarked her fandom identify.
In April earlier this 12 months, Chungha formally left her former label, MNH Leisure, after an extended interval of what gave the impression to be a wrestle with the corporate. Whereas she was nonetheless with the label, she spoke about her frustrations with postponements in her music being launched and different points that she had whereas beneath their administration, and subsequently it got here as little shock when she was confirmed to be leaving as quickly as she was capable of.
Whereas MNH Leisure’s announcement about Chungha leaving gave the impression to be amicable sufficient, followers of the soloist have had a distaste for the label for fairly a while on account of what gave the impression to be unfair therapy in direction of her whereas she was there. And now it looks as if followers may need but one more reason to throw shade in direction of her former label.
Although Chungha thought-about leaving the leisure trade and going to check overseas as an alternative, she ended up becoming a member of Jay Park‘s label MORE VISION again in October. That is an thrilling new chapter for Chungha and her followers, but it surely’s not with out its difficulties.
It seems that MNH Leisure hasn’t launched the rights of Chungha’s former social media accounts — which have thousands and thousands of followers — to her. This contains her Instagram account, which has over 5 million followers, and Twitter, which has over 300k.
Due to this, she has mainly needed to begin utterly over with new handles on these social media platforms. Her new Instagram and Twitter accounts have 130k and 14k followers respectively.
CHUNG HA 청하 | Profile Photograph Behind The Scenes
— 청하 CHUNGHA (@CH_CHUN9HA) November 20, 2023
Maybe worst of all, in addition they didn’t give her entry to her YouTube account. This doubtless implies that she gained’t obtain any of the income or royalties from her previous music movies, which is a large monetary blow. Her previous account had 1.46 million subscribers, whereas her present one has simply 3.5k (although she solely has one video up to now, and it was uploaded lower than 24 hours in the past).
Lastly, MORE VISION truly needed to announce that they have been searching for a brand new fanclub identify for Chungha, since MNH Leisure holds the trademark for “BYULHARANG”. That is extra of an emotional blow to followers, because the identify — which suggests “Stars with Chungha” — meant loads to them and Chungha each.
byu/balloon_wanted from dialogue
Evidently, followers are outraged over the scenario, and even non-fans can’t assist however agree that this appears to be taking issues means too far to the purpose of it seeming like petty conduct from MNH Leisure.
We hope that Chungha’s future with MORE VISION permits her the inventive freedom and alternatives that she completely deserves, and that she’s capable of shine on stage as soon as once more, very quickly!