This contradicts analysis carried out a number of months in the past.
lower than a 12 months into my profession, NewJeans It has already turn out to be one of many icons of the 4th technology of Ok-Pop. A bunch that caught the ‘eyes’ of the world concurrently their debut in July 2022!
One of many primary causes NewJeans jumped to the highest was the freshness of their sound and idea. They broke away from the idea of lady teams, that are broadly categorised as lady crush, attractive, cute, and lady subsequent door. As an alternative, they determined to experience the Y2K wave and popularize the “teen” idea by way of each sound and visible aesthetics.
Since Ok-Pop ideas can typically fall into a particular class, in addition they often have a reasonably predictable fan base. Some will attraction extra to males, whereas others will entice feminine followers extra successfully, and a few could have a reasonably evenly cut up fandom of the genders. Whereas numbers might change by area and time of day, historic knowledge from fan signings displays the next teams: mammoo, black pinkand purple velvet Whereas there are extra feminine followers double and oh my lady There have been extra male followers. identical group lady buddy The ratio of female and male followers was about the identical.
Nonetheless, when it comes to idea and music, NewJeans are utterly totally different from their predecessors. So what does the gender distribution of the fanbase appear to be?
Might 12 New Denims’ i like The group introduced the holding of their first fan assembly. bunny camp, July 1st and 2nd, Seoul SK Olympic Handball Stadium. To nobody’s shock, tickets began promoting out rapidly. What stunned folks, although, was the gender ratio mirrored within the buy log.
[안내📢]New Gene 1st Fan Assembly ‘Bernie’s Camp’ Rolling Paper Occasion (+ENG/JPN/CHN)
— NewJeans (@NewJeans_ADOR) May 22, 2023
60.6% of the followers who purchased tickets had been male and 39.4% had been feminine. As well as, the statistics of the age group of attendees of the New Denims fan signing occasion additionally confirmed attention-grabbing knowledge. Nearly all of them (53.1%) are of their 20s, and the second largest age group (22.1%) is of their teenagers. 19% are of their 30s, 0.4.3% are of their 40s, and 1.3% are of their 50s, so there are even older followers!
This determine was mirrored within the early levels of gross sales. Nonetheless, a fan not too long ago checked the figures and located that the share of purchases had barely decreased, with males accounting for 59.3% and females accounting for 40.7%.
Apparently, in a survey revealed in October, Kyobo Analysis Institute Among the many 4th technology lady teams, New Jin confirmed essentially the most noticeable focus of feminine patrons. This research was based mostly on numbers recorded by . Aladdin, a preferred e-commerce platform that Ok-Pop shoppers use to buy albums. Based on purchaser knowledge, NewJeans has the very best focus of feminine followers, with 78% of purchases being made by feminine followers.
Consequently, netizens are perplexed by this weight shift. The low proportion of teenage followers additionally stunned folks.
- “Wow, I believed it could be female-centric.”
- “I used to be stunned. I anticipated extra girls.”
- “Previously, there was a saying that feminine followers had been extra loyal and stayed with them for a very long time than male followers. However it appears to have modified once more,” she stated.
- “I used to be utterly stunned. I believed there was such a girlish picture.”
- “How is it male-centric with a 6:4 ratio? Moreover, it’s nonetheless solely a presale.”
- “Wow, I used to be so fucking stunned.”
- “I used to be stunned that there have been so few youngsters.”
- “I feel the stability is nice.”
- “Wow, that is good.”
- “Wow, I anticipated it to be female-centric. There appear to be fairly a number of fanboys who spend some huge cash (I am not saying lady followers do not spend cash).
Nonetheless, neither knowledge set was capable of replicate the gender- and age-specific make-up of the NewJeans fandom as a complete. Due to this fact, it’s not doable to precisely analyze the demographic change with these alone.