It’s all due to a letter from Common Music Group.
Common Music Group (UMG) is without doubt one of the largest music firms on this planet, with world artists from all genres, together with Ok-Pop.
On January 31, the X account shared a tweet saying, “We should name day out on TikTok.”
Our core mission is easy: to assist our artists & songwriters attain their biggest inventive and industrial potential, which is why we should name day out on TikTok.
Be taught Extra: https://t.co/yJDQ7FdgNc pic.twitter.com/Lhluz1ez5H
— Common Music Group (@UMG) January 31, 2024
Within the article, the corporate defined the explanation for the ominous put up. Particularly, stating that their “contract” with TikTok ended on the finish of the month, they listed sure factors that arose within the discussions, together with compensation, the hazard of AI, and security for customers.
Within the letter, they defined that whereas compensation was being negotiated, the platform wasn’t specializing in the opposite two necessary factors, even accusing the corporate of bullying them.
As our negotiations continued, TikTok tried to bully us into accepting a deal value lower than the earlier deal, far lower than truthful market worth and never reflective of their exponential progress. How did it attempt to intimidate us? By selectively eradicating the music of sure of our growing artists, whereas maintaining on the platform our audience-driving world stars.
Then they defined that it’s their accountability to take motion and combat for a brand new settlement to profit the artists and followers.
We now have an overriding accountability to our artists to combat for a brand new settlement below which they’re appropriately compensated for his or her work, on a platform that respects human creativity, in an setting that’s protected for all, and successfully moderated.
— UMG’s assertion
One of many massive names being talked about that may very well be impacted is BTS.
Whereas BTS’s recognition has grown for years, even with out using TikTok, it isn’t not possible to say that the app has allowed wider audiences to listen to the group’s songs, with some turning into viral traits.
For instance, teenage American dancer Charli D’Amelio used “Blood, Sweat & Tears” in a video, and unsurprisingly, it went viral.
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But, whereas BTS is most identified for working with Common Music, different massive artists additionally work with the corporate, particularly in the case of selling overseas. Different massive artists that may very well be affected by this determination embrace fellow HYBE group SEVENTEEN, artists like BLACKPINK, firms like JYP Leisure, and extra.
Whereas not all firms have direct hyperlinks to UMG, it was identified that many are signed below firms that work with the corporate’s distributors.
Many #Kpop acts both have direct offers with UMG labels or distribution offers with UMG by way of distributors like Virgin Music for sure territories just like the U.S. or outdoors Korea/Asia. The businesses/artists affected by the UMG/TikTok licensing difficulty would probably embrace…
— Jeff Benjamin (@Jeff__Benjamin) January 31, 2024
Not one of the penalties have been confirmed, as the small print surrounding who shall be affected haven’t been launched. But, contemplating how Ok-Pop followers use TikTok, it’s not stunning that many are apprehensive about what this might imply for his or her idols.