In a strategic transfer to rejuvenate its model picture, Kloud, a well-established beer model, not too long ago enlisted the fascinating allure of aespa’s Karina because the face of their newest beer line, Krush.
This growth marks Kloud’s first foray into launching a brand new beer line in years, with the purpose of turning into the popular alternative for the brand new technology of beer fans.
aespa’s Main Girl Chosen because the Face of Kloud’s Krush Beer Line
The revealing of Krush’s promoting marketing campaign that includes Karina was met with fast acclaim, notably for its revolutionary strategy to breaking away from standard beer advertising.
Recognizing the cultural associations of beer in South Korea with rooster, firm dinners, and soju, the marketing campaign takes a contemporary perspective.
Within the commercial, Karina challenges the stereotype, expressing, “to date, beer fits rooster, soju, and workforce dinners, however not me.”
The commercial showcases Karina leaving a bar, greedy a Krush beer bottle, and ascending a flight of stairs to her vacation spot.
Seated on a solitary couch, she takes a refreshing sip of the beer, eloquently reciting the tagline, “proper on time, the 4th technology beer seems.”
Korean netizens had been fast to bathe reward on the commercial, commending its departure from the traditional norms of alcohol promoting.
Many applauded the strategic number of Karina, a consultant idol of the 4th technology, highlighting the synergy between the mannequin and the model.
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Netizens additionally lauded the modernity of the marketing campaign, deviating from the standard glamorous celebrity-centered beer adverts. In distinction, Karina enjoys a solitary drink on a weathered rooftop, making a relatable and fashionable environment.
- “Karina actually embodies the fashionable, cool vibe within the Krush Beer advert. It is a complete new stage of sophistication and departure from typical beer commercials. Properly achieved, Kloud!”
- “I by no means thought I might see a beer advert that feels so contemporary and relatable. Karina’s solo second on the rooftop is a temper – it is fashionable and simply what we wanted!”
- “Karina effortlessly brings class and individuality to the beer scene. The winter aesthetics and laid-back vibe within the advert make it stand out from the standard beer adverts. Adore it!”
- “Lastly, an alcohol advert that does not comply with the identical outdated method. Karina’s presence is fascinating, and the Krush advert is a breath of contemporary air. Kloud made an excellent alternative!”
- “Karina’s debut as a solo advertiser is successful! Kloud’s Krush Beer advert feels real, and her calm demeanor is a refreshing change from the standard high-energy beer commercials.”
Feedback from netizens underscored the success of Kloud’s advertising technique, with specific emphasis on the distinctiveness of the commercial and its departure from the standard mass-produced requirements prevalent in alcohol promoting.
Karina’s solo presence and the up to date vibe resonated nicely with viewers, providing a refreshing and memorable tackle beer advertising.
Because the commercial continues to make waves, it not solely marks a profitable debut for Karina as a solo advertiser but in addition positions Kloud’s Krush as a beer model attuned to the evolving preferences of the youthful technology.
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KpopStarz personal this text.
Cassidy Jones wrote this.