Final yr, BLACKPINK headlined the Coachella Valley Music and Arts Pageant and attracted greater than 200,000 folks yearly, adopted by TXT and NewJeans’s performances at Lollapalooza Chicago. This yr, world music festivals proceed to recruit Ok-pop teams.
Coachella just lately introduced their new lineup with LE SSERAFIM and ATEEZ. The 2 teams will carry out on the identical stage with high musicians resembling American singer-songwriter Lana Del Rey, American rapper-producer Tyler, the Creator, American rapper Doja Cat, and many others.
LE SSERAFIM is scheduled to carry out at Coachella on April thirteenth and twentieth. They may grow to be the quickest Korean singer to debut at this pageant. It’s notable that they’ll make their first look at a US music pageant regardless of being a brand new group with lower than two years of expertise and their title appeared just under the headliners. Though the efficiency order, stage dimension and working time might differ, the therapy of being named proper under headliners is sufficient to verify LE SSERAFIM’s affect within the US. Following the discharge of their third mini album “EASY” on the nineteenth and the success of their English digital single “Good Night time”, LE SSERAFIM will solidify their presence within the US with their Coachella debut.
Presenting their stage on the Coachella on April twelfth and nineteenth, ATEEZ will grow to be the primary Ok-pop boy group to carry out at this music pageant. Having confirmed the title “efficiency grasp” in title and actuality by way of their large-scale world tour in North America, ATEEZ is predicted to proceed gaining extra recognition by way of Coachella.
After their efficiency on the Lollapalooza Paris final yr, Stray Youngsters has been chosen because the headliner for this yr’s occasions in Italy and the UK. They may seem on the Italian pageant I-Days on July twelfth and the UK’s BST Hyde Park on the 14th of the identical month, changing into the primary group to headline two festivals on the identical time.
The information of LE SSERAFIM, ATEEZ and Stray Youngsters’ appearances at abroad music festivals has additional confirmed Ok-pop’s standing within the mainstream pop market. In contrast to solo excursions, which largely rely upon fandoms, festivals characteristic singers who’re acknowledged by way of each recognition and affect. The truth that Ok-pop teams have been invited to such occasions extra usually reveals that the cultural prejudice of Ok-pop being a style restricted to followers has been damaged.
As all of the talked about three teams are recognized to focus on performances and stage transformations, that are thought-about the signature of Ok-pop, expectations are excessive for his or her look to spice up recognition of Ok-pop within the world market and appeal to new listeners. This can even be a possibility for them to mark a brand new milestone of their profession.