NewJeans Danielle instead of Halle Bailey? Disney Korea’s ‘The Little Mermaid’ ingenious promotion | KCelebs

The discharge of the live-action movie ‘The Little Mermaid’, tailored from Disney’s animated movie of the identical identify, is approaching in every week.


With Disney followers all over the world paying extra consideration than ever to the success of films, film followers are listening to Disney Korea’s promotion technique.

On Might 18, in a web based neighborhood, a photograph of Disney Korea selling the film ‘The Little Mermaid’ was posted and attracted consideration.


Within the launched photographs, ‘The Little Mermaid’ is scheduled to be launched in IMAX on Might 24, and as a substitute of American actress Halle Bailey, who performed the primary character Ariel, the main focus is on New Denims Daniel, who voiced Ariel within the Korean dub.

Halle Bailey’s visuals are usually not highlighted in any respect. The official poster displaying the black actress from afar is displayed on the prime, whereas Danielle’s video takes up a lot of the display screen.

In line with movie followers, that is in all probability as a result of there are combined opinions at dwelling about Halle Bailey’s position in ‘The Little Mermaid’, and the shortage of emphasis to keep away from controversy. Additionally, making full use of New Jean’s recognition appears to be technique to extend curiosity within the film.

In the meantime, the trailer for ‘The Little Mermaid’ starring Halle Bailey, uploaded on the YouTube channel ‘Walt Disney Studios’, at the moment has 610,000 views.

In the meantime, the teaser video of New Denims Daniel uploaded on the YouTube channel ‘Disney Korea’ recorded 2.6 million views.

Supply: Perception

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