YG and HYBE unveil BABYMONSTER and BOYNEXTDOOR, new idols who’re elevating expectations with the objective of securing future success and fandom.
YG will debut a brand new lady group, BABYMONSTER, this fall. Child Monster is a brand new lady group launched after 7 years since Black Pink, and is attracting consideration from the general public and trade insiders at residence and overseas.
In true YG vogue that enjoys self-sufficiency, BABYMONSTER’s member choice was first revealed.
As a part of a advertising technique to collect a worldwide fandom earlier than their official debut, YG beforehand introduced that it will develop particular person fandom by dropping two out of seven.
YG’s future depends upon BABYMONSTER’s success, and it is no exaggeration to say that BLACKPINK is now their solely money cow.
G-Dragon and Taeyang nonetheless have the ‘large bang energy’, however the one factor left is fame. YG lags behind the Huge 4 (SM, JYP, YG, HYBE) in inventory value and artist field workplace, making 2023 an exceptionally necessary 12 months for YG.
Accordingly, YG fastidiously chosen essentially the most excellent trainees and deliberate Child Monster’s content material. Three Koreans (Ahyeon, Haram, Laura), two Thais (Pharita, Chiquita), and two Japanese (Luka, Asa) had been chosen to focus on a worldwide viewers with excellent vocals, rapping, and efficiency. ).
On the day the ultimate member was introduced (Might 12), YG’s inventory value broke its 52-week excessive. We are able to admit that BABYMONSTER will succeed BLACKPINK as a mid- to long-term progress engine.
BABYMONSTER’s official YouTube channel has over 2 million subscribers and over 400 million views. He was even chosen because the ‘Okay-Pop Artist to Watch’ by Billboard. Child Monster has the potential to turn out to be YG’s new money cow.
KOZ Leisure, a subsidiary of Hive, can also be getting ready for the debut of a brand new boy group, BOYNEXTDOOR. BOYNEXTDOOR, a 6-member boy group, will debut on Might thirtieth.
Their debut single album ‘WHO!
Zico, the CEO and producer of KOZ Leisure, participated within the manufacturing, and the members straight participated in ‘However I Like You’ and ‘Serenade’, which categorical the story of on a regular basis life that the group can sympathize with with sincere music. title.
Three music movies of BOYNEXTDOOR may also be launched. It will likely be launched on Might twenty third, twenty sixth, and thirtieth, and can present an funding of an unprecedented scale and a debut that exceeds expectations.
HYBE is utilizing artists from HYBE Labels (Huge Hit Music, Pledis, Supply Music, Perception Lab, ADOR) to implement a successful technique to fill the hole in BTS’ navy service. BOYNEXTDOOR plans to proceed HYBE’s good technique.